This study evaluates the efficacy of digital influencers in brand endorsement through electronic Word-of-Mouth (eWOM). It probes the influence of perceived influence. brand engagement. and expected brand value on purchase intention and the potential moderation of these by gender roles. https://www.bekindtopets.com/super-find-Pet-Odor-Exterminator-Air-Freshener-Spray-Hippie-Love-7-oz-deal-zone/