Engagement recency tells you when a consumer last opened or clicked—a critical quality marker. High quality B2C lists from B2C Lead include recency scores (e.g., opened within 30, 60, or 90 days). This allows you to prioritize hot leads over stale contacts. Sending to recently engaged consumers improves open rates by 2x and reduces unsubscribes. Lists without recency data force you to... https://www.b2clead.org/high-quality-b2c-email-list-for-direct-marketing-success/